Information & FAQ

General

MICAM Milano is the footwear industry’s key international trade event held in Milan twice a year, in February and September. The event welcomes more than 1,700 shoe collections and 1,200 companies every year, uniting representation from more than 30 different countries. As the oldest and largest trade fair dedicated to footwear, MICAM Milano is widely respected for its role as a trend forecaster and medium of discovery that successfully merges business and fashion.

MICAM Americas is the North American edition of the global MICAM event.

Yes. Thanks to MICAM’s international reach, MICAM Americas is expected to be a truly global event, welcoming an increase in international retailers and brands.

Footwear and fashion industry professionals: buyers, licensors, members of partnering organizations, trade organizations, and media.

Footwear and fashion industry manufacturers, sales agencies, or services.

August 17-19, 2020 at MAGIC.

Since 2011, MAGIC has been growing the industry’s footprint. This new partnership forges a more powerful and connected global footwear community, servicing our customers with more access to trends, commerce and opportunities.

Yes.

MICAM Americas will deliver the same three-day business forum as FN PLATFORM did —intuitively merchandized floor experiences (men’s, women’s, fast fashion, and children’s), networking events, and engaging educational seminars—in an elevated experience that integrates the longstanding expertise of MICAM in Milan.

Attendees and exhibitors of MICAM Americas will benefit from better global trend direction, experiential and immersive themes, increased international retailer presence, and the introduction of global brands to the U.S. market.  Attendees and Exhibitors will continue to gain access to a 360-degree fashion and footwear experience that influences trends, powers business, and strengthens relevance in the worldwide footwear community.

MICAM Americas will succeed FN PLATFORM as the largest footwear event in the USA bringing together the global footwear community. This marks the retirement of the FN PLATFORM brand, however Footwear News will continue as a valued press partner.

August 17- 9am-6pm

August 18- 9am-6pm

August 19- 9am-5pm

Men’s, women’s, fast fashion and children’s

Location/Booth/Operations

Your booth will be located at MICAM Americas, which is succeeding FN PLATFORM.  MICAM Americas will debut at MAGIC in the Las Vegas Convention Center.

Your booth will remain within your specific category and connected to your respective exhibitor communities.

Yes, all décor rules will remain the same, based on the specific show guidelines.

Yes, GES will continue to be the general contractor.

No. The same registration system is used at MAGIC and there will be no changes made to your registration process.

Pricing and access will be coordinated for each event separately, reflecting the value of the event.

For general show information, please email cs@fashionresource.com, or call (877) 554-4834, International: +1 (218) 740-6387.

For questions on your account, payment, booth guidelines, booth number, etc. please contact your Sales Executive.

For info on ordering, shipping, drayage, rentals, etc. please contact the GES Exhibitor Service Center at (800) 475-2098; International: +1 (702) 515-5970.

 

 

Belinda Pina
Head of Sales
Footwear
belinda.pina@informa.com
(310) 857-7661